Premium products at far lower prices than their competitors, however we had to convince the market that C&H fl ooring would be relyable for years to come. Our response was to increase the strength of their existing logo with complimentary elements to strengthen their brand. The brand was applied to all communication and further strengthened with a campaign of striking adverts that targeted the trade, showing the benefi ts of the products in domestic and commercial environments. Results were strong, leading to a bid from a competitor for the purchase of the business.