What do you when you are presented with a range of inspired products but no clear agenda for selling - not even a name under which they can be recognised?

Firstly we created a name for the company. A name that encapsulated exactly what their products are ... ‘wacky’ and ‘practical. A brand was designed and then applied to products and collateral using a vivid colour palette that stimulated the imagination in the same way that the products do. But this wasn’t enough ... it didn’t feel crazy, and these products should (in a good way). So everything that is printed is trimmed on peculiar angles, or printed on a slant. Small details, but details that help to strike a difference.