We don’t think for one moment that our solutions are so good that they can save the world, but we can make a diffence when it comes to changing the minds of the people who do. Products that save lives still have to fight hard in a very competitive market place. To be seen is only part of the job, but to change the minds of decision makers is a more complicated task. Our solution was simple... show the experts the problem - show the experts the solution. A basic, hard hitting campaign that worked well, changed minds and increased sales.